Privacy Policy

privacy policy

Silk and Cake Privacy Policy

Your privacy is important to us. It is Silk and Cakes policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you. Including across our website,, and other sites we own and operate.

Personal information refers to any data pertaining to an individual that possesses the potential to uniquely identify that person. Such information include details regarding the individual, including but not limited to their name, address, and date of birth, as well as information concerning their electronic devices and payment credentials. Additionally, it encompasses data concerning the individual’s utilization of a website or online service.

In the event that our website incorporates links to third-party sites and services, it is essential to note that said sites and services maintain their own privacy policies. Upon accessing any third-party content via a provided link, it is advisable to thoroughly review the posted privacy policy of the respective entity to understand their methods of personal information collection and usage. It is important to recognize that this Privacy Policy ceases to apply to any activities undertaken subsequent to departing from our website.

This policy is effective as of 08 July 2023.

Information We Collect

Information we collect falls into one of two categories: “voluntarily provided” information and “automatically collected” information.

“Voluntarily provided” information refers to any information you knowingly and actively provide us when using or participating in any of our services and promotions.

“Automatically collected” information refers to any information automatically sent by your devices in the course of accessing our products and services.

Log Data

During your visit to our website, it is important to note that our servers possess the capability to automatically record the customary information provided by your web browser. This information includes your device’s Internet Protocol (IP) address, browser type and version, as well as the specific pages you navigate through. Furthermore, it includes details regarding the precise time and date of your visit, the duration of time spent on each page, and additional particulars concerning your browsing session.

Moreover, in the event that you encounter certain errors while utilizing the website, we may automatically gather data concerning the error and the circumstances surrounding its manifestation. This data may encompass technical specifics pertaining to your device, the specific action you were attempting at the time the error transpired, and other pertinent technical information relating to the encountered issue. It is important to note that you may or may not receive immediate notice regarding such errors, including whether they have occurred or the nature of the error itself.

While this information may not inherently serve as a means of personally identifying individuals, it is crucial to recognize that it can potentially be combined with other data in order to establish the personal identification of specific individuals.

Device Data

When you visit our website or interact with our services, we may automatically collect data about your device, such as: Device Type, Operating System, Unique device identifiers, Device settings, Geo-location data, Other device data

The data we collect is contingent upon the individual settings of your device and software. In order to ascertain the specific information made accessible to us, we advise referring to the policies stipulated by your device manufacturer or software provider. By doing so, you can gain insights into the nature of the information that they permit us to access.

Personal Information

We may ask for personal information — for example, when you subscribe to our newsletter or when you contact us — which may include one or more of the following:

Name, Email, Social media profiles, Date of birth, Phone/mobile number, Home/mailing address, Other personal information

User-Generated Content

The term “user-generated content” refers to the reviews, ratings, images, and/or videos that are willingly provided to us by our users, with the intention of being published on our website or shared on our social media platforms. All user-generated content is explicitly associated with the corresponding user account or email address utilized for its submission.

It is important to note that any content you submit with the intention of being published will become publicly accessible subsequent to its posting, subject to a subsequent review or vetting process. Once published, this content may be accessible to third parties who are not subject to the provisions outlined in this privacy policy.

Legitimate Reasons for Processing Your Personal Information

We exclusively collect and utilize your personal information when we possess a legitimate justification to do so. In such circumstances, we solely collect personal information that is reasonably essential in order to furnish our services to you.

Collection and Use of Information

We may collect personal information from you when you do any of the following on our website:

Register for an account
Purchase any products and/or services
Purchase a subscription
Enter any of our competitions, contests, sweepstakes, and surveys
Sign up to receive updates from us via email or social media channels
Use a mobile device or web browser to access our content
Contact us via email, social media, or on any similar technologies
When you mention us on social media


We reserve the right to collect, retain, utilize, and disclose information for the ensuing purposes. It is crucial to note that personal information shall not be subjected to additional processing that is inconsistent with these designated purposes:


  • provide you with our platform’s core features and services
  • enable you to customize or personalize your experience of our website
  • process any transactional or ongoing payments
  • deliver products and/or services to you
  • contact and communicate with you


  • analytics, market research, and business development, including to operate and improve our website, associated applications, and associated social media platforms,
  • advertising and marketing, including to send you promotional information about our products and services. And information about third parties that we consider may be of interest to you to consider your employment application to enable you to access and use our website. Associated applications, and associated social media platforms
  • internal record keeping and administrative purposes


  • run competitions, sweepstakes, and/or offer additional benefits to you,
  • comply with our legal obligations and resolve any disputes that we may have,
  • attribute any content (e.g. posts and comments) you submit that we publish on our website
    for security and fraud prevention, and
  • ensure that our sites and apps are safe, secure, and used in line with our terms of use
    for technical assessment, including to operate and improve our app, associated applications, and associated social media platforms

We retain the prerogative to amalgamate personal information voluntarily furnished by individuals and personal information automatically collected from trusted sources, with general information or research data obtained from other reputable sources.

By way of illustration, should you provide us with your location information, we may consolidate this data with general information pertaining to currency and language, thereby facilitating an enhanced browsing encounter and service delivery on our website.

Security of Your Personal Information

During the collection and processing of personal information, as well as its retention, we undertake diligent measures to safeguard it utilizing commercially acceptable means. These measures are intended to prevent loss, theft, unauthorized access, disclosure, copying, use, or modification of the information.

While we strive to exert our utmost efforts in protecting the personal information you provide, it is important to acknowledge that no method of electronic transmission or storage can guarantee complete security. Consequently, no assurance can be given for absolute data security.

It is your responsibility to exercise caution and prudence in selecting robust passwords and ensuring the overall strength of their security. This entails safeguarding your personal information within the scope of our services, including maintaining the confidentiality and security of any passwords associated with accessing your personal information and accounts.

How Long We Keep Your Personal Information

We retain your personal information exclusively for the duration necessary, based on the purpose for which it is being utilized in accordance with this privacy policy. The specific timeframe may vary depending on the nature of the information and its intended use.

For instance, if you have supplied us with personal information while creating an account, we may retain this information for as long as your account remains active within our system. Should your personal information no longer serve this purpose, we shall proceed to either delete it or render it anonymous by eliminating all identifying details.

However, in certain cases, it may be essential to retain your personal information to fulfill our legal, accounting, or reporting obligations, or for archival purposes in the public interest, scientific research, historical research, or statistical analysis.

Children’s Privacy

Our products and services are not intentionally targeted towards children under the age of 13, and we do not knowingly gather personal information pertaining to individuals in this age group.

Disclosure of Personal Information to Third Parties

We may disclose personal information to:

  • a parent, subsidiary, or affiliate of our company
  • third-party service providers for the purpose of enabling them to provide their services, including (without limitation) IT service providers, data storage, hosting and server providers, ad networks, analytics, error loggers, debt collectors, maintenance or problem-solving providers, marketing or
  • advertising providers, professional advisors, and payment systems operators
  • our employees, contractors, and/or related entities
  • our existing or potential agents or business partners
  • sponsors or promoters of any competition, sweepstakes, or promotion we run
  • credit reporting agencies, courts, tribunals, and regulatory authorities, in the event you fail to pay for goods or services we have provided to you
  • courts, tribunals, regulatory authorities, and law enforcement officers, as required by law, in connection with any actual or prospective legal proceedings, or in order to establish, exercise, or defend our legal rights
  • third parties, including agents or sub-contractors, who assist us in providing information, products, services, or direct marketing to you
  • third parties to collect and process data
  • an entity that buys, or to which we transfer all or substantially all of our assets and business

Third parties we currently use include:

  • Google Analytics
  • Open Web Analytics
  • Other analytics services
  • Other e-mail services
  • Google Adsense
  • Other display services
  • Paypal
  • Stripe
  • Google Payments
  • Apple Pay
  • WePay
  • Other processing services
  • Other third-party services

Your Rights and Controlling Your Personal Information

At your discretion: By furnishing us with personal information, you acknowledge and comprehend that we will collect, retain, utilize, and disclose such information in accordance with the provisions delineated in this privacy policy. While the submission of personal information is not obligatory, it is important to note that refraining from doing so may potentially impact your utilization of our website, as well as the products and/or services offered therein.

Information originating from third parties: In the event that we receive personal information about you from a third party, we shall uphold the principles outlined in this privacy policy to safeguard and handle such information. If you happen to be a third party providing personal information pertaining to another individual, you assert and guarantee that you possess the necessary consent from said individual to furnish us with their personal information.

Marketing authorization: If you have previously granted us consent to employ your personal information for direct marketing purposes, you retain the right to alter your decision at any time by contacting us using the provided contact information below.

Access: You may request details of the personal information that we hold about you.

Amendment: In the event that you believe any of the information held by us pertaining to your person is erroneous, outdated, incomplete, irrelevant, or misleading, we kindly request that you communicate such concerns to us by utilizing the contact details provided in this privacy policy. We shall undertake reasonable measures to rectify any inaccuracies, incompleteness, misleading aspects, or outdated attributes identified within the information.

Non-discrimination principle: We adhere to the principle of non-discrimination, whereby exercising your rights over your personal information shall not result in any form of adverse treatment. Unless the provision of your personal information is essential for the provision of a specific service or offering (such as processing and fulfilling orders), we shall refrain from denying you goods or services, charging differential prices or rates, implementing penalties, or altering the level or quality of goods or services provided to you. This includes the application of discounts, benefits, or other privileges.

Downloading of Personal Information: We have established a mechanism that enables you to download the personal information you have shared through our website. For further details and assistance, please reach out to us using the provided contact information

Notification of data breaches: We will comply with laws applicable to us in respect of any data breach.

Complaints: In the event that you hold the belief that we have contravened an applicable data protection law and wish to register a complaint, we respectfully request that you contact us using the provided contact information below. Kindly furnish us with comprehensive details concerning the alleged breach. Subsequently, we will expeditiously initiate an investigation into your complaint, and respond to you in writing, outlining the findings of our investigation and the remedial measures we intend to undertake. It is important to note that you also possess the right to approach a regulatory body or data protection authority to raise your complaint.

Unsubscribe: To discontinue receiving communications from our email database or to opt-out of specific communications (including marketing communications), please reach out to us utilizing the contact details stipulated in this privacy policy. Alternatively, you may utilize the opt-out mechanisms made available within the respective communication. We may require specific information from you to verify your identity and facilitate the processing of your request.

We use “cookies” to collect information about you and your activity across our site. A cookie is a small piece of data that our website stores on your computer, and accesses each time you visit, so we can understand how you use our site. This helps us serve you content based on preferences you have specified.

Please read our Cookie Policy for more information.

Business Transfers

In the event of our acquisition or, in the highly improbable scenario of our cessation of operations or declaration of bankruptcy, we would include data, including your personal information, as part of the assets transferred to any acquiring parties. It is important to acknowledge that such transfers may transpire, and any entities that acquire us may, to the extent permissible under applicable laws, continue utilizing your personal information in accordance with this policy. These acquiring parties will be obligated to assume this policy as the foundation for any ownership or usage rights we possess over such information.

Limits of Our Policy

Our website may contain links to external sites that are independent of our operation. It is important to note that we do not possess control over the content and policies of these external sites, and therefore, we cannot assume responsibility or liability for their respective privacy practices.

Changes to This Policy

We reserve the right, at our discretion, to modify our privacy policy in order to align with updates in our business processes, prevailing acceptable practices, or changes in legislation or regulations.


  • we decide to change this privacy policy, we will post the changes here at the same link by which you are accessing this privacy policy,
  • the changes are significant, or if required by applicable law, we will contact you (based on your selected preferences for communications from us) and all our registered users with the new details and links to the updated or changed policy;
  • required by law, we will get your permission or give you the opportunity to opt in to or opt out of, as applicable, any new uses of your personal information.

Additional Disclosures for Australian Privacy Act Compliance (AU)
International Transfers of Personal Information

In cases where the disclosure of your personal information is exclusively subject to Australian privacy laws, it is important to acknowledge that certain third parties may operate outside the purview of the Privacy Act and the Australian Privacy Principles contained therein. Consequently, should any such third party engage in actions or practices that contravene the Australian Privacy Principles, they would not be held accountable under the provisions of the Privacy Act. As a result, you would be unable to seek redress or recourse under the Privacy Act in such instances.

Additional Disclosures for General Data Protection Regulation (GDPR) Compliance (EU)
Data Controller / Data Processor

Under the General Data Protection Regulation (GDPR), a distinction is made between organizations that process personal information for their own purposes, referred to as “data controllers,” and organizations that process personal information on behalf of others, referred to as “data processors.” As Silk and Cake, with our address specified in the Contact Us section, we assume the role of a data controller and/or data processor concerning the personal information you provide to us.

Legal Bases for Processing Your Personal Informationn

We will only collect and use your personal information when we have a legal right to do so. In which case, we will collect and use your personal information lawfully, fairly, and in a transparent manner. If we seek your consent to process your personal information, and you are under 16 years of age, we will seek your parent or legal guardian’s consent to process your personal information for that specific purpose.

Our lawful bases depend on the services you use and how you use them. This means we only collect and use your information on the following grounds:

Consent From You

Where you give us consent to collect and use your personal information for a specific purpose. You may withdraw your consent at any time using the facilities we provide; however this will not affect any use of your information that has already taken place. You may provide a physical address for the purpose of receiving orders. While you may change or delete this address at any time, this will not affect orders that have already been sent. If you have any further enquiries about how to withdraw your consent, please feel free to enquire using the details provided in the Contact Us section of this privacy policy.

Performance of a Contract or Transaction

Where you have entered into a contract or transaction with us, or in order to take preparatory steps prior to our entering into a contract or transaction with you. For example, if you purchase a product, service, or subscription from us, we may need to use your personal and payment information. In order to process and deliver your order.

Our Legitimate Interests

Where we assess it is necessary for our legitimate interests, such as for us to provide, operate, improve and communicate our services. We consider our legitimate interests to include research and development, understanding our audience, marketing and promoting our services. Measures taken to operate our services efficiently, marketing analysis, and measures taken to protect our legal rights and interests.

Compliance with Law

In some cases, we may have a legal obligation to use or keep your personal information. Such cases may include (but are not limited to) court orders, criminal investigations, government requests, and regulatory obligations. If you have any further enquiries about how we retain personal information in order to comply with the law, please feel free to enquire. Using the details provided in the Contact Us section of this privacy policy.

International Transfers Outside of the European Economic Area (EEA)

We will ensure that any transfer of personal information from countries in the European Economic Area (EEA) to countries outside the EEA will be protected by appropriate safeguards, for example by using standard data protection clauses approved by the European Commission, or the use of binding corporate rules or other legally accepted means.

Your Rights and Controlling Your Personal Information


You have the right to request that we restrict the processing of your personal information. If (i) you are concerned about the accuracy of your personal information; (ii) you believe your personal information has been unlawfully processed; (iii) you need us to maintain the personal information solely for the purpose of a legal claim; or (iv) we are in the process of considering your objection in relation to processing on the basis of legitimate interests.

Objecting to processing

You have the right to object to processing of your personal information that is based on our legitimate interests or public interest. If this is done, we must provide compelling legitimate grounds for the processing which overrides your interests, rights, and freedoms, in order to proceed with the processing of your personal information.

Data portability

You may have the right to request a copy of the personal information we hold about you. Where possible, we will provide this information in CSV format or other easily readable machine format. You may also have the right to request that we transfer this personal information to a third party.


You may have a right to request that we delete the personal information we hold about you at any time. We will take reasonable steps to delete your personal information from our current records. If you ask us to delete your personal information, we will let you know how deletion affects your use of our website, products and services.

There may be exceptions to this right for specific legal reasons which, if applicable, we will set out for you in response to your request. If you terminate or delete your account, we will delete your personal information within 30 days of the deletion of your account. Please be aware that search engines and similar third parties may still retain copies of your personal information. That has been made public at least once. Like certain profile information and public comments, even after you have deleted the information from our services or deactivated your account.

Additional Disclosures for California Compliance (US)

Under California Civil Code Section 1798.83, if you live in California and your business relationship with us is mainly for personal, family, or household purposes. You may ask us about the information we release to other organizations for their marketing purposes.

To make such a request, please contact us using the details provided in this privacy policy with “Request for California privacy information” in the subject line. You may make this type of request once every calendar year. We will email you a list of categories of personal information we revealed to other organisations for their marketing purposes in the last calendar year, along with their names and addresses. Not all personal information shared in this way is covered by Section 1798.83 of the California Civil Code.

Do Not Track

Some browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. At this time, we do not respond to browser “Do Not Track” signals.

We adhere to the standards outlined in this privacy policy. Ensuring we collect and process personal information lawfully, fairly, transparently, and with legitimate, legal reasons for doing so.

Cookies and Pixels

At all times, you may decline cookies from our site if your browser permits. Most browsers allow you to activate settings on your browser to refuse the setting of all or some cookies. Accordingly, your ability to limit cookies is based only on your browser’s capabilities. Please refer to the Cookies section of this privacy policy for more information.

CCPA-permitted financial incentives

In accordance with your right to non-discrimination we may offer you certain financial incentives permitted by the CCPA. That can result in different prices, rates, or quality levels for the goods or services we provide.

Any CCPA-permitted financial incentive we offer will reasonably relate to the value of your personal information. And we will provide written terms that describe clearly the nature of such an offer. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time.

California Notice of Collection

In the past 12 months, we have collected the following categories of personal information enumerated in the California Consumer Privacy Act:

Identifiers, such as name, email address, phone number account name, IP address, and an ID or number assigned to your account.
Customer records, such as billing and shipping address, and credit or debit card data.
Demographics, such as your age or gender. This category includes data that may qualify as protected classifications under other California or federal laws.
Commercial information, such as products or services history and purchases.
Internet activity, such as your interactions with our service.
Audio or visual data, such as photos or videos you share with us or post on the service.
Geolocation data.
Employment and education data, such as data you provide when you apply for a job with us.
Inferences, such as information about your interests, preferences and favorites.

For more information on information we collect, including the sources we receive information from, review the “Information We Collect” section. We collect and use these categories of personal information for the business purposes described in the “Collection and Use of Information” section, including to provide and manage our Service.

Right to Know and Delete

If you are a California resident, you have rights to delete your personal information we collected and know certain information about our data practices in the preceding 12 months. In particular, you have the right to request the following from us:

The categories of

  • personal information we have collected about you;
  • sources from which the personal information was collected;
  • personal information about you we disclosed for a business purpose or sold;
  • third parties to whom the personal information was disclosed for a business purpose or sold;

The business or commercial purpose for collecting or selling the personal information; and
The specific pieces of personal information we have collected about you.

To exercise any of these rights, please contact us using the details provided in this privacy policy.

Shine the Light

If you are a California resident, in addition to the rights discussed above, you have the right to request information from us regarding the manner in which we share certain personal information as defined by California’s “Shine the Light” with third parties and affiliates for their own direct marketing purposes.

To receive this information, send us a request using the contact details provided in this privacy policy. Requests must include “California Privacy Rights Request” in the first line of the description and include your name, street address, city, state, and ZIP code.

Contact Us

For any questions or concerns regarding your privacy, you may contact us using the following details:

Silk and Cake Privacy Contact Person
[email protected]


Created Silk and Cake in July 2022 to write a lifestyle blog and tips that cover topics related to design, experience, fashion, beauty, travel, entertainment, lifestyle, communication, behavior, relationships, business, technology, innovation, and sustainability.

The referred Privacy Policy valid for the Greenfrastructures Blog too, where you can read about trends in architecture, IT, the real estate market, sustainability, green infrastructures, green AI, green energy, green tech, green economy and blue economy, cybersecurity, and other interesting topics.