Well, brand design refers to the process of creating a visual identity for a brand.
Silk & Cake blog is here to showcase to everyone how brand design can be sustainable & innovative.
We would like to create with them the opportunity to show always looking further and beyond frames is a good idea, because even if you do not think you always can use your creativity to get further in a project.
Brand design involves designing elements such as
- logos,
- color schemes,
- typography, and
- imagery that represent the brand’s values and personality.
The goal to create a consistent and recognizable look and feel for the brand across all channels and touchpoints, including
- print and digital media,
- packaging,
- advertising, and
- marketing materials.
A well-designed brand can help
- to a company stand out in a crowded marketplace,
- position the brand effectively and create conversion funnels,
- build trust and loyalty with customers, and
- communicate its message effectively.
Sustainable brand design
Circular Economy
Sustainable brand design embraces a circular economy, minimizing waste, maximizing resource efficiency.
Ethical Supply Chains
Designers prioritize ethical and transparent supply chains, ensuring fair labor practices and environmental responsibility.
Minimalism and Functionality
Minimalist and functional design reduces waste and emphasizes quality, promoting mindful consumption.
Nature-Inspired Solutions
Drawing inspiration from nature, designers create innovative and sustainable solutions.
Consumer Engagement
Engaging and educating consumers empowers them to make environmentally conscious choices.
Collaboration and Standards
Collaboration and industry-wide standards drive innovation and systemic change.
Visual identity
Involves creating a visual identity that not only represents the brand’s values and personality, but also incorporates sustainable and environmentally conscious practices.
This can include using
- eco-friendly materials e.g.: sustainable packaging,
- minimizing waste in the design process,
- using renewable resources,
- promote the circular economy, and
- creating designs that are durable and long-lasting.
Innovative brand design
Involves
- pushing the boundaries of traditional design concepts and
- experimenting with new ideas and technologies to create a unique and impactful visual identity.
This can include
- incorporating interactive elements,
- using unconventional color schemes or typography, or
- incorporating emerging design trends.
Innovative brand design can be show in innovative ideas too, which cross-industry ideas or totally new ones, which was not applied previously or not in that new form.
Combining sustainability and innovation in design can result in
- visually compelling and socially responsible designs that resonate with consumers and
- promote a positive impact on the environment.
In addition to this, consumers are increasingly seeking out sustainable and socially responsible brands, making it a smart business decision to prioritize these values in brand design.
This initiative is part of the ‘Go green brand‘ idea and the Greenfrastructures project.